Counterfeit activity on marketplaces rarely arrives “one listing at a time”. Once an actor finds a formula that converts, they replicate listings across multiple platforms using the same assets: photos, copy and naming. Detection speed and evidence quality make the difference.
What was found
Notmining Guard helped identify dozens of listings using the brand name and official product photography. The distribution spanned both global and regional marketplaces, with pricing and copy variations.
Response
Evidence packages were generated per platform: URLs, screenshots and comparisons against original assets. With this evidence, the team initiated structured abuse reports, reducing friction with each marketplace's process.
Key takeaways
- Attackers reuse assets: reviewing photos and copy helps identify patterns.
- Takedowns work best with structured, consistent evidence.
- Multi-platform coverage prevents abuse from simply moving elsewhere.